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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in F1

Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5bn in an adjustment to ownership structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

A Mercedes spokesperson stated: "We will be making no comment on the matter. The governance of Mercedes F1 will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a significant increase in worth of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

The rise reflects the expansion in market values of F1 teams recently as a consequence of the growing popularity of the sport around the world.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports movie ever released.

Current Standings

Mercedes are runner-up in the team standings, behind McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

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Amber Anderson

Lena Voss is a seasoned digital strategist with over a decade of experience in SEO and content marketing.

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